Pick your Poison: imagine taking the newly redesigned Charger R/T in 1968 and styling it with a deadly plum crazy exterior with a ’66 and 67’ inspired interior. Not only was this the poison of choice for the ’68 Charger R/T, but it received a lethal dose from our friends at Sherman Williams and Steve Strobe of Pure Vision Motorsports creating a toxic ride.

This unique build was unveiled at the 2013 SEMA booth as part of a showcase displaying the automotive color palette of Sherman Williams’ PlanetColor line using their Barrett-Jackson Restoration System. Causing a fever, this ride garnered hundreds of spectators in search of an intoxicating peek of this sick creation.

Playing off the plum crazy colors from back in the day, Sherman Williams designed a planetcolor custom mix for this build. Staying with the iconic ’60s era feel, a funky mix of blue, purple, and red hues were designed. To finish off this psychedelic look the cabin set up was treated with an all red theme, giving the Charger R/T an original feel with a modern touch.

By building a ’68 Charger R/T with four bucket seats and a long console cabin, modeled after the 66’s and 67’s interior, the “what if” question was posed and answered. Strobe envisioned and brought to life this fever catching concept that might have appeared on the showroom floor in 1968 had the Dodge boys been left unattended in their creation.

Further modifications completed by Pure Vision to the stock ’68 Charger included the reconfiguring of the gauge layout, with the Speedometer and Tachometer centered above the steering wheel, like the prior years, instead of off to the left side. The four small auxiliary gauges that were once on the right, now flank two each on the outside of the speedo and tach.

Strobe, known for his themed builds, presented “Pick Your Poison….. Street or Strip” with this project accented by Sherman Williams custom color mix. This Dodge Hemi-powered ride backed by a race-proven 4-speed transmission and heavy duty Dana rear axle is no wall flower. The crowd around the car all day at SEMA was testament to the cool-factor that this build possessed.