A walk by the Line-X booth at this year’s SEMA Show had us doing a double-take as we saw a desert-themed Jeep Wrangler playing mind tricks on us. What appeared to be ingrained tread marks on the body and doors of the vehicle were actually optical illusions, which showcased a new technique by the company to produce unique aesthetic results.

An interesting Jeep if ever we saw one!

On hand to talk to us was Spike Magnuson, who helped us wrap our heads around this Jeep and its appearance. “This is an aliphatic polyurea that doesn’t fade,” he said. “You’ll see other guys who try to do these coatings, and they’re very rough to the touch. That’s because they put a big texture on it – Kevlar micro-pulp – in order to paint it. The micro-pulp is invisible, but it gets filtered in our HVOP strainers so it doesn’t get into our product.”

As a result of this measure, the texture of Line-X’s coating on the Jeep feels smooth as opposed to bumpy or jagged, and it keeps the paint looking crisp and fresh. “This is a new technique because you used to have to do this with a specialized HVOP gun or hopper,” explained Magnuson. “With our technology, we can spray it on very similarly to a bedliner like on a truck. This product is not made to be a fast-set material, like spray it, wait three seconds, and boom, it’s done. It’s more of a slow material that takes between 20 and 30 minutes to set.”

Line-X definitely has a tremendous amount of expertise and brilliance going into this new technique. To learn more about the company and its products, check them out by phone or online with the provided contact information below.