For most of us, any product that is “Made in the U.S.A.” holds a significant value in both our heads and our hearts. It immediately conjures up emotions of pride and quality. Bring us parts that have been made in the U.S.A. for 70 years, and you’ve already got our attention.

Hellwig Products is one of those companies that has kept it here, and it has also kept it in the family with Melanie White as the fourth generation Hellwig to oversee daily operations. But more than just family, White has shown that her true North has been right there in Visalia, California, tucked in next to the 198 freeway for over 60 years.

We visited Hellwig a couple of times, and the one thing that has always been a priority is quality. When concerns of quality with powder coating arose, Hellwig made the decision to do it in house so it can meet current standards. In order to keep up with its own demands for quality, a massive expansion has taken place to include equipment that further allowed Hellwig to keep it at their home before it goes to your home.

In one of its latest videos, Hellwig Suspension: Forged For Life shows us some of the processes that are adhered to day in and day out to make products like leaf springs, sway bars, and towing aids. With molten metal and fire-breathing pits, employees are around some pretty heavy equipment with serious tonnage of forging steel into the proper shapes to fit thousands of applications.

Starting with helper springs in 1946 and carrying on the family tradition even today, Hellwig is in the business of helping your vehicle handle better than it ever has. Visit the Hellwig Products website for more information on components and applications from street rods to musclecars, and tow rigs to off-road. And remember: Hellwig Products are forged for life.