Video:Cruising Through 1960 New York in a Vintage Impala Convertible

A lot has changed since the early 1960s, but to help you remember the “good ‘ole days,” we thought this vintage commercial would be beneficial! Check it out above, compliments of the gothamist’s nod to the video.

The 1960 model year was important for the relatively new Chevy Impala. Not only did it mark the last year of the second-generation, it also brought about a more modernized design set.

Unlike the 1958 Impalas, which featured sky-high tail fins, and the 1959s, which featured defined outward facing fins, the 1960 Impala model was more subdued than previous years.

Not only were the ’60s Impala’s fins toned down considerably, gone were the days of uber amounts of chrome (though some still did exist) flanking the model’s sides. Also gone were the “nostril” air intakes above the car’s headlights, and teardrop taillights, which were replaced with the three round taillight design seen in the the first-generation car. New models also featured a radical new white stripe flanking the rear quarter panels.

With new features and perks comes new advertisement techniques, so Chevy took to the streets of New York to show off their prized new Impala. As we’re sure Chevy made a priority, everyone noticed.

Though we’re not sure why the Impala appears to be piloted by an invisible force, it’s neat to see the now vintage car in its element, in the days when it was brand new.

What other vintage Chevy commercials or advertisements stand out to you from the 1950s and 60s? Let us know, and we’ll try to feature more right here!

About the author

Lindsey Fisher

Lindsey is a freelance writer and lover of anything with a rumble. Hot rods, muscle cars, motorcycles - she's owned and driven it all. When she's not busy writing about them, she's out in her garage wrenching away. Who doesn't love a tech-savy gal that knows her way around a garage?
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