There are an infinite number of ways to sell your products in this day and age. From viral videos to sponsored tweets, the days of simple print and television advertisements are long gone. This has lead to a burst of creativity among the marketing types, who are challenged to get their respective brands the attention they deserve in a world of short attention spans and endless entertainment.

Vossen Wheels has launched a few high-quality, well-produced videos highlighting different wheels on one of America’s favorite cars, the Ford Mustang. In fact, we’ve got a white-on-black Boss 302 Mustang in this video, and it looks damn good in these new shoes.

As we’ve wondered aloud before, the idea of adding bigger, heavier wheels to a performance car like the Boss Mustang is a bit counter-intuitive. But really, it all depends on the driver. In this case, cruising down the Miami highway, sun shining and engine roaring, these Vossen CV5 matte graphite wheels really fit the Boss 302 Mustang. It just…works.

These slick videos are a great way to get attention, and with so much energy focused on the Ford Mustang these days, it is a natural choice for a video star. We even get a brief look inside Vossen’s warehouse, where the 20-inch rims are fitted with performance rubber before going on the Boss.

It is a great way to get one’s name out there, and anything that stars a Boss 302 Mustang is A-OK with us!